July 15, 2009 - Day 2: Pollenating My Business

Metaphors are flying all around me, but they're hard to catch. I wait for one that isn't a bee. The seven-year-old version of me caught one once while standing in the Melnick's front yard after it spent a few seconds trying to crawl into my ear. Hearing spared, the bee committed suicide between my right hand's lifelines. Sometimes I can imagine the bee's still there, determined to impale me with another stinger. Building a new business sometimes has that bee-in-the-hand feel.

Right now I'm looking for ways to pollenate my newest business endeavor, Efusjon. Today I opened a new account over at Blogspot and deposited my post from yesterday there. It's still got that new blog smell. While I managed to throw some content into my Blogspot profile, I haven't pieced together the links that transform it from a virtually invisible website to a giant blog beacon on Google. Although I'm relatively new to the Google blogosphere, I started doing them a year ago at Gather.com and MySpace where about five people followed them. I may be a flyspeck for awhile insofar as my blogging goes, but as my site gets keyworded and linked to other blog feeds, my level of exposure will take on some buoyancy and move up to where more people can read my notes.

As a new member of Efusjon, I'm part of a huge matrix. Already, almost 50,000 people have swarmed to sign up in less than a year. Since I have just begun to pursue a marketing plan using social networking, I will be working a lot of late nights helping others to start making the 'm' word that rhymes with honey.

If you'd like a closer look at my company, give me a buzz on Facebook or send me an email at rickchilds@roadrunner.com.

Gotta fly.